If you already know the sites your customers visit then it may well be that placement targeting is the best method for you. You can place your message on the best website for your business. You can choose the whole site or specific pages on that site when combined with Keyword Contextual targeting. The choice is yours!
Programmatic advertising has now become the most popular form of online advertising. Why? Because it works.
The key characteristic is the speed at which two things happen (all in just one fifth of a second).
Firstly, machines and algorithms buy ads in real time. The algorithm calculates the worth of an individual the instant a webpage is visited. It then bids on behalf of an advertiser and if successful, it wins the right to display the ad.
Secondly, what ad gets displayed depends on what is known about the user, normally determined by their browser history.