There was a time quite recently when the best strategy for banner advertising was “Spray and Pray.” In other words the more individuals you could reach out to, the greater the chance your banner would be clicked on.
Today with the advent of cookie technology, it is far more effective if you are clever with your banner targeting. And that’s where Clever Digital is here to help.
We can help you reach millions of potential customers, with the bonus of a possible 98% discount. Run of network advertising utilizes top late rate options available in a banner inventory on premium websites that are high quality and high traffic. We offer a standard package that can potentially generate 3000 visitors or more.
We have a wide network of sites available for you to choose from. You can select a site promoting services and products just like yours, products with comparable branding, or sites targeting the same demographic. We have more than 60 respected sites for you to choose from with a high volume of traffic focusing on demographics key to you and your business.
We can fabricate banners that will attract users who have already been to an advertiser’s website, to help drive more traffic to your product. This type of targeting is perfect for an audience that has already shown some interest in what you can do for them. This works by increasing exposure to your ads, reminding the audience of your offer, boosting your conversion rate.
Do you know what happens behind the scenes when you load a webpage? Literally, in less than a blink of an eye something quite remarkable happens. A hyper-fast auction takes place involving tens of thousands of media buyers bidding to display a banner ad on that particular page – advertising that is targeted at you.
Thanks to very clever technology, this happens automatically in just a few milliseconds. The process is called programatic advertising – a catch-all phrase used to describe various targeting techniques now available to advertisers. Most importantly it’s making advertisers think again about how to spend their budgets.
After your campaign has started, you will receive a call from your appointed results manager whose responsibility it is to ensure maximum response.